The following is a series of tweets issued by writer/director Kevin Smith earlier today after being removed from a Southwest Airlines jet due to his weight shortly after having been seated. Keep in mind, these messages went out to Mr. Smith’s 1,637,505 Twitter followers as the events unfolded. Be warned, the language is strong¹ . Lesson to be learned: the age of treating customers (any customers) unfairly has come to an end—the injustices you have whispered to someone behind closed doors will be tweeted (and retweeted) from the rooftops—everybody has a platform.²

Dear @SouthwestAir – I know I’m fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated?

Dear @SouthwestAir, I flew out in one seat, but right after issuing me a standby ticket, Oakland Southwest attendant Suzanne (wouldn’t give

last name) told me Captain Leysath deemed me a “safety risk”. Again: I’m way fat… But I’m not THERE just yet. But if I am, why wait til my

bag is up, and I’m seated WITH ARM RESTS DOWN. In front of a packed plane with a bunch of folks who’d already I.d.ed me as “Silent Bob.”

So, @SouthwestAir, go fuck yourself. I broke no regulation, offered no “safety risk” (what, was I gonna roll on a fellow passenger?). I was

wrongly ejected from the flight (even Suzanne eventually agreed). And fuck your apologetic $100 voucher, @SouthwestAir. Thank God I don’t

embarrass easily (bless you, JERSEY GIRL training). But I don’t sulk off either: so everyday, some new fuck-you Tweets for @SouthwestAir.

Wanna tell me I’m too wide for the sky? Totally cool. But fair warning, folks: IF YOU LOOK LIKE ME, YOU MAY BE EJECTED FROM @SOUTHWESTAIR.

Via @byrneification “save the anger for SModcast” Believe it, Son. @SouthwestAir? You fucked with the wrong sedentary processed-foods eater!

(1/2) @pigz “I know several people bigger then u who have flown on other airlines” I saw someone bigger than me on THAT flight! But I wasn’t

(2/2) about to throw a fellow Fatty under the plane as I’m being profiled. But he & I made eye contact, & he was like “Please don’t tell…”

Dear @SouthwestAir, I’m on another one of your planes, safely seated & buckled-in again, waiting to be dragged off in front of the normies.

And, hey? @SouthwestAir? I didn’t even need a seat belt extender to buckle up. Somehow, that shit fit over my “safety concern”-creating gut.

Via @bogo_lode “Maybe you should organize a boycott” A boycott of one. This is my last Southwest flight. Hopefully by choice.

Hey @SouthwestAir! Look how fat I am on your plane! Quick! Throw me off! http://twitpic.com/1340gw

Hey @SouthwestAir! Sometimes, the arm rests are up because THE PEOPLE SITTING THERE ALREADY PUT THEM UP; NOT BECAUSE THEY “CAN’T GO DOWN.”

The @SouthwestAir Diet. How it works: you’re publicly shamed into a slimmer figure. Crying the weight right off has never been easier!

Via @mmm_cereal “my dad’s bigger than you & flies southwest all the time. some1 just wanted to say they were a dick to a celeb” Celeb? Me?!

Hey @SouthwestAir! I’ve landed in Burbank. Don’t worry: wall of the plane was opened & I was airlifted out while Richard Simmons supervised.

(1/2) Hey @SouthwestAir? Fuck making it right for me just ’cause I have a platform. I sat next to a big girl who was chastised for not buy-

(2/2) ing an extra ticket because “all passengers deserve their space.” Fucking flight wasn’t even full! Fuck your size-ist policy. Rude…

Southwest Airlines’ tweeter has kept up with Kevin, and here are a few of the posts found at @SouthwestAir:

@ThatKevinSmith hey Kevin! I’m so sorry for your experience tonight! Hopefully we can make things right, please follow so we may DM!

Hey folks – trust me, I saw the tweets from @ThatKevinSmith I’ll get all the details and handle accordingly! Thanks for your concerns!

@jdickey no, unfortunately…this is the real deal. Silent Bob is striking back.

I read every single tweet that comes into this account, and take every tweet seriously. We’ll handle @thatkevinsmith issue asap.

I’ve read the tweets all night from @thatkevinsmith – He’ll be getting a call at home from our Customer Relations VP tonight.

I have every confidence that this situation will work out amicably but it does go to show you how fast a bad customer service move can do serious damage with the connectivity of social networking…wildfire.

1. but tame by Kevin Smith standards [↩]
2. and if they don’t, they probably know somebody who does [↩]